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Entrepreneurship in tourism and hospitality / Eunice Mareth Q. Areola, Ph.D., HSG, Ronald G. Manzano, DBA, and Fernando V. Trinidad III, DBA

By: Contributor(s): Material type: TextTextLanguage: English Series: HRM-TOURISM seriesPublication details: Manila, Philippines : Rex Book Store, c2021.Edition: First editionDescription: viii, 172 pages : illustrations ; 25 cmISBN:
  • 9786210434644 (paperback)
Subject(s): LOC classification:
  • TX 911.3 .F5 .2021 A74
Online resources:
Contents:
Section I : The world of entrepreneurship in tourism and hospitality. -- Section II : Planning the tourism and hospitality business venture. -- Section III : Developing a business plan. -- Section IV : Corporate social responsibility in the tourism and hospitality industry.
Summary: The application of the complex yet very relevant world of entrepreneurship is explored in the context of the exciting and valuable tourism and hospitality industry. This book underscores the theoretical grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy. With the use of this book, students will acquire the critical skills, knowledge, attitudes, and performance outcomes, which are necessary to develop a feasible business plan. In the end, the showcasing of this business ideation will capture an initiative that is mindful of creative venture opportunity-seeking; responsible stakeholder governance on both technical and legal standpoints; and a triple-bottom-line sustainable business strategy.
List(s) this item appears in: Tourism Management, Bachelor of Science in | Hospitality Management (2024), Bachelor of Science in
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Books Books Foundation University Library Circulation (CHM) TX 911.3 .F5 .2021 A74 (Browse shelf(Opens below)) Link to resource Available 0252025003042

OBE : Outcomes-Based Education -- Front cover

Includes bibliographical references and index.

Section I : The world of entrepreneurship in tourism and hospitality. -- Section II : Planning the tourism and hospitality business venture. -- Section III : Developing a business plan. -- Section IV : Corporate social responsibility in the tourism and hospitality industry.

The application of the complex yet very relevant world of entrepreneurship is explored in the context of the exciting and valuable tourism and hospitality industry. This book underscores the theoretical grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy. With the use of this book, students will acquire the critical skills, knowledge, attitudes, and performance outcomes, which are necessary to develop a feasible business plan. In the end, the showcasing of this business ideation will capture an initiative that is mindful of creative venture opportunity-seeking; responsible stakeholder governance on both technical and legal standpoints; and a triple-bottom-line sustainable business strategy.

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