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Travel Marketing, Tourism Economics and the Airline Product : An Introduction to Theory and Practice [Electronic resources] / by Mark Anthony Camilleri.

By: Material type: TextSeries: Tourism, Hospitality & Event ManagementPublisher: Cham : Springer International Publishing : Imprint: Springer, 2018 Edition: 1st ed. 2018Description: XXIV, 213 pages ; 10 illustrations. Online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783319498492
Subject(s): Additional physical formats: Print version:: Travel marketing, tourism economics and the airline product.; Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:
  • 338.4791 23
LOC classification:
  • G 155.A1  .2018 C36
Online resources:
Contents:
Part 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.
Summary: This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.
List(s) this item appears in: Hospitality Management, Bachelor of Science in
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Electronic Resources Foundation University Library Electronic Learning Resources CoHospitality Management (CHM-E) G 155.A1 .2018 C36 (Browse shelf(Opens below)) Link to resource Available

Part 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.

Description based on publisher-supplied MARC data.

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