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Establishing of Wow Valencia : Tours and activities agency in Dumaguete City / by Shaina Buday, Manelyn Martinez, Alfe Partosa, and [others.]

By: Contributor(s): Material type: ArticleDumaguete City Foundation Uiniversity, 2016 Description: x, 125 leaves : ill. (chiefly color) ; 28 cm. resourceContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • CBA (BsEco-FS) LG 221 D35 B87  A5 B87 2016 A73
Dissertation note: Summary: This study presents the establishment of “Wow Valencia,” a tours and activities agency based in Dumaguete City. It examines the feasibility of offering curated travel experiences, local tours, and recreational activities for both domestic and international tourists. The study includes market analysis, target customer identification, competitive assessment, and marketing strategies. It also discusses operational, managerial, and financial aspects such as tour planning, partnerships with local stakeholders, pricing, staffing, and projected profitability. The research aims to determine the viability and sustainability of the proposed tourism enterprise and its contribution to the local tourism industry.
List(s) this item appears in: Business Administration (Major in Business Economics 2026) Bachelor of Science in,
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Holdings
Item type Current library Call number Status Barcode
Feasibility Study Foundation University Library Undergraduate Thesis CBA (BsEco-FS) LG 221 D35 B87 A5 B87 2016 A73 c.1 (Browse shelf(Opens below)) Available 60582
Feasibility Study Foundation University Library Undergraduate Thesis CBA (BsEco-FS) LG 221 D35 B87 A5 B87 2016 A73 c.2 (Browse shelf(Opens below)) Available 60583

Business plan for the establishment of a tours and activities agency in Dumaguete City.

Undergraduate feasibility (BS in Administration Major Business Economics) - - Foundation University, 2016.

This study presents the establishment of “Wow Valencia,” a tours and activities agency based in Dumaguete City. It examines the feasibility of offering curated travel experiences, local tours, and recreational activities for both domestic and international tourists. The study includes market analysis, target customer identification, competitive assessment, and marketing strategies. It also discusses operational, managerial, and financial aspects such as tour planning, partnerships with local stakeholders, pricing, staffing, and projected profitability. The research aims to determine the viability and sustainability of the proposed tourism enterprise and its contribution to the local tourism industry.

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