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Establishment of Sugbang Pinoy Resto in Rizal Boulevard along San Jose Street, Dumaguete City / by Precy Diane Almendras, Anabisa Bentazal, Geraldine Herrera, and [others.]

By: Contributor(s): Material type: TextDescription: xii, 130 leaves : ill. (col.) 28 cm leavesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • CHM (HRM-FS) LG 221 D35 H67  A5 H68 2013 A43
Dissertation note: Summary: ABSTRACT It was the objective of the study to determine the viability and feasibility of the establishing Bluemoon Drive-Inn Motel at Banilad Dumaguete City. The specific areas that are considered this study are the following: (1) the marketing feasibility of the proposed project; (2) the technical feasibility of the proposed project; (3) the financial viability of the proposed project; (4) the appropriate management structure; and (5) the socio-economic desirability of the proposed project. The name of the proposed project is Bluemoon Drive-Inn Motel. The researchers used a convenience random sampling with 400 respondents. The study made use of survey questionnaire as an instrument in data collection from Dumaguete City and its neighboring municipalities such as Bacong and Sibulan. The prepared questionnaires were distributed to the respondents. The study revealed that the proposed project is viable from marketing, technica, management, financial and socio-economic point of view. The proposed project has a market since 79.75% of the respondents' supports or believed of operating the said business in the city. It is technically feasible since the resources are readily available. The business has an appropriate management structure which composed of 23 employees. The business is said to be feasible in the financial point of view since it is found to be profitable. The business can recover its initial investment in a 3 years and 8 days time. The business will generate employment in the city of Dumaguete, meet the needs and wants of the employees and as well as the needs and wants of the residents of Dumaguete, cater to local people and create added income to the government
List(s) this item appears in: Hospitality Management (Major in Hotel and restaurant Management), Bachelor of Science in (2026)
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Feasibility Study Foundation University Library Undergraduate Thesis CHM (HRM-FS) LG 221 D35 H67 A5 H68 2013 A43 (Browse shelf(Opens below)) Available 57133

Thesis Undergraduate (BS in Hospitality Management Major in Hotel and Restaurant Management) -- Foundation University, Dumaguete City, 2013.

Includes bibliographical references and appendices.

ABSTRACT
It was the objective of the study to determine the viability and feasibility of
the establishing Bluemoon Drive-Inn Motel at Banilad Dumaguete City. The
specific areas that are considered this study are the following: (1) the marketing
feasibility of the proposed project; (2) the technical feasibility of the proposed
project; (3) the financial viability of the proposed project; (4) the appropriate
management structure; and (5) the socio-economic desirability of the proposed
project. The name of the proposed project is Bluemoon Drive-Inn Motel.
The researchers used a convenience random sampling with 400
respondents. The study made use of survey questionnaire as an instrument in
data collection from Dumaguete City and its neighboring municipalities such as
Bacong and Sibulan. The prepared questionnaires were distributed to the
respondents.
The study revealed that the proposed project is viable from marketing,
technica, management, financial and socio-economic point of view.
The
proposed project has a market since 79.75% of the respondents' supports or
believed of operating the said business in the city. It is technically feasible since
the resources are readily available. The business has an appropriate
management structure which composed of 23 employees. The business is said
to be feasible in the financial point of view since it is found to be profitable. The
business can recover its initial investment in a 3 years and 8 days time. The
business will generate employment in the city of Dumaguete, meet the needs
and wants of the employees and as well as the needs and wants of the residents
of Dumaguete, cater to local people and create added income to the government

Bachelor of Science in Hospitality Management Major in Hotel and Restaurant Management

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