Establishment of Sugbang Pinoy Resto in Rizal Boulevard along San Jose Street, Dumaguete City / by Precy Diane Almendras, Anabisa Bentazal, Geraldine Herrera, and [others.]
Material type:
TextDescription: xii, 130 leaves : ill. (col.) 28 cm leavesContent type: - text
- unmediated
- volume
- Motels -- Philippines. -- Dumaguete City -- Planning
- Hospitality industry -- Philippines -- Management
- Lodging houses -- Design and construction. -- Philippines
- Feasibility studies -- Tourism -- Philippines
- Small business enterprises -- Philippines -- Planning
- Research in Tourism & Hospitality : Hospitality Management Major in Hotel and Restaurant Management, Bachelor of Science. ; HOSM 404
- CHM (HRM-FS) LG 221 D35 H67 A5 H68 2013 A43
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Feasibility Study
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Foundation University Library Undergraduate Thesis | CHM (HRM-FS) LG 221 D35 H67 A5 H68 2013 A43 (Browse shelf(Opens below)) | Available | 57133 |
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Thesis Undergraduate (BS in Hospitality Management Major in Hotel and Restaurant Management) -- Foundation University, Dumaguete City, 2013.
Includes bibliographical references and appendices.
ABSTRACT
It was the objective of the study to determine the viability and feasibility of
the establishing Bluemoon Drive-Inn Motel at Banilad Dumaguete City. The
specific areas that are considered this study are the following: (1) the marketing
feasibility of the proposed project; (2) the technical feasibility of the proposed
project; (3) the financial viability of the proposed project; (4) the appropriate
management structure; and (5) the socio-economic desirability of the proposed
project. The name of the proposed project is Bluemoon Drive-Inn Motel.
The researchers used a convenience random sampling with 400
respondents. The study made use of survey questionnaire as an instrument in
data collection from Dumaguete City and its neighboring municipalities such as
Bacong and Sibulan. The prepared questionnaires were distributed to the
respondents.
The study revealed that the proposed project is viable from marketing,
technica, management, financial and socio-economic point of view.
The
proposed project has a market since 79.75% of the respondents' supports or
believed of operating the said business in the city. It is technically feasible since
the resources are readily available. The business has an appropriate
management structure which composed of 23 employees. The business is said
to be feasible in the financial point of view since it is found to be profitable. The
business can recover its initial investment in a 3 years and 8 days time. The
business will generate employment in the city of Dumaguete, meet the needs
and wants of the employees and as well as the needs and wants of the residents
of Dumaguete, cater to local people and create added income to the government
Bachelor of Science in Hospitality Management Major in Hotel and Restaurant Management
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