Establishment of Daybreak Cafe at Flores Avenue, Dumaguete City / by Liza Balansag, Johny Rock Manigsaca, Dionard Moradilla, and [others]

By: Contributor(s): Material type: TextDescription: xii, 224 leaves : ill. (col.) 28 cm leavesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • CHM (HRM-FS) LG 221 D35 H67  A5 H68 2014 B35
Dissertation note: Summary: ABSTRACT One of the objectives of the study is to determine the feasibility of opening a coffee shop beside Atong Kamalig, Flores Avenue, in the city of Dumaguete. The of the proposed subject is DayBreak Cafe. The specific areas that are considered in the feasibility study are the marketing, management, financial, technical and socio-economic aspects of the proposed project. Descriptive research method was employed to collect the information concerning consumers spending pattern with the survey questionnaire as an instrument in data collection. Convenience sampling is used and had a total of 380 respondents from people going to Boulevard, Seaport, the neighboring establishments and also with the people around Dumaguete City. The survey questionnaires prepared were distributed to the respondents and were collected afterwards. The study of the proposed project is feasible from marketing, management, technical, financial, and socio economic point of view. Majority of the respondents are willing to patronize the Coffee Shop with 342 or 90% responses, thus the proposed project has a market. A total of 26 employees will be employed and are properly compensated with salaries and wages, and benefits based on the local code requirements. The proposed project is profitable based on the computation of the financial statement. The return on investment is at 46.72% which increases every year. Lastly, the proposed business will contribute to the income of the government, generate employment and cater to the needs and wants of the external and internal customers.
List(s) this item appears in: Hospitality Management (Major in Hotel and restaurant Management), Bachelor of Science in (2026)
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Thesis Undergraduate (BS in Hospitality Management Major in Hotel and Restaurant Management) -- Foundation University, Dumaguete City, 2014.

Includes bibliographical references and appendices.

ABSTRACT
One of the objectives of the study is to determine the feasibility of opening
a coffee shop beside Atong Kamalig, Flores Avenue, in the city of Dumaguete.
The of the proposed subject is DayBreak Cafe. The specific areas that are
considered in the feasibility study are the marketing, management, financial,
technical and socio-economic aspects of the proposed project.
Descriptive research method was employed to collect the information
concerning consumers spending pattern with the survey questionnaire as an
instrument in data collection. Convenience sampling is used and had a total of 380 respondents from people going to Boulevard, Seaport, the neighboring
establishments and also with the people around Dumaguete City. The survey
questionnaires prepared were distributed to the respondents and were collected
afterwards.
The study of the proposed project is feasible from marketing, management,
technical, financial, and socio economic point of view. Majority of the
respondents are willing to patronize the Coffee Shop with 342 or 90% responses,
thus the proposed project has a market. A total of 26 employees will be
employed and are properly compensated with salaries and wages, and benefits
based on the local code requirements. The proposed project is profitable based
on the computation of the financial statement. The return on investment is at
46.72% which increases every year. Lastly, the proposed business will contribute
to the income of the government, generate employment and cater to the needs
and wants of the external and internal customers.

Bachelor of Science in Hospitality Management Major in Hotel and Restaurant Management

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