Establishment of a sports bar and grill in Dumaguete City, Negros Oriental / by Nicole Rose Calumpang-Tam.
Material type:
TextSeries: MBA-FSDescription: xi, 87 leaves : ill. (some color.) ; photographs ; 28 cm. leavesContent type: - text
- unmediated
- volume
- Sports bar and grill in Dumaguete City
- Sports bars -- Management
- Bars (Drinking establishments) -- Management
- Restaurants -- Management
- Food service industry -- Management
- Hospitality industry -- Management
- Small business -- Planning
- Entrepreneurship
- Customer satisfaction
- Market surveys
- Recreation areas
- Capstone/Thesis Writing 2 : Business Administration, Master in. MBA214
- GS (MBA-FS) LG 221 D35 G73 A5 B87 2012 C35
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Feasibility Study
|
Foundation University Library Capstone, BP, FS | GS (MBA-FS) LG 221 D35 G73 A5 B87 2012 C35 (Browse shelf(Opens below)) | Available | 56439 |
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Feasibility study submitted to Foundation University.
Graduate feasibility study (Master in Business Administration) -- Foundation University, 2012.
Includes bibliographical references and appendixes.
Abstract
It was the objective of this study to determine the feasibility of establishing a sports and grill bar in Dumaguete City, Negros Oriental.
The researcher employed the project feasibility approach. A total of 386 respondents were selected as respondents utilizing the snowball sampling technique.
The proposed project will be named Knockout Sports Bar and Grill as sUggested by the proponents, Mrs. Christine L. Wee and Mrs. Jeanette L. Calumpang. It is a partnership type of business organization.
The two parties will invest a total of P10,000,000.00 as their initial capital. The capital for this project will come from the proponents Mrs. Christine L. Wee and Mrs. Jeanette L. Calumpang. They will contribute 50 percent each of the initial capital.
On the basis of the vital findings of this study, the researcher made a conclusion that the project is feasible from the marketing point of view since there is a demand for sources of funds. In addition, reasonable prices, great food, excellent service and advertising are part of the project's marketing program. Since all the resources necessary for the operation are readily available and the costs associated with these resources are justifiable, the project is also technically feasible. From the management perspective, the project is feasible since the organizational structure is appropriate and workable, and that the salaries and fringe benefits of would-be employees conform to the existing labor standards and practices. With such indicators as liquidity, stability, profitability and operating efficiency pointing to a very favorable financial condition, the project is financially viable. With the sports and grill bar a big help to the economy by providing employment and income to the people, and could result in greater productive mobilization and utilization of economy's resources, the project is deemed socially desirable and economically acceptable.
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