Establishment of B-Ball Resto Bar at Business Park Inc., Calindagan Road, Dumaguete City, Negros Oriental, Philippines / by Paul Ryan S. Garcia, Dexter P. Jane, Kent Calda, and [others].
Material type:
TextDescription: x , 301 leaves : ill. (some color) 28 cm leavesContent type: - text
- unmediated
- volume
- B-Ball Resto Bar
- CHM (HRM-FS) LG 221 D35 H67 A5 H68 2018 G37
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Feasibility Study
|
Foundation University Library Undergraduate Thesis | Non-fiction | CHM (HRM-FS) LG 221 D35 H67 A5 H68 2018 G37 (Browse shelf(Opens below)) | Room Use Only | 62492 |
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Thesis Undergraduate (BS in Hospitality Management Major in Hotel and Restaurant Management) -- Foundation University, Dumaguete City, 2018.
Includes bibliographical references and appendices.
ABSTRACT
One of the objectives of the study is to determine the feasibility of opening a casual
dining restaurant, at Calindagan, Dumaguete City. The name of the proposed subject is B-Ball
resto bar. The specific areas that are considered in the feasibility study are the marketing,
management, financial and socio-economic aspects of the proposed subject.
Descriptive research method was employed to collect the information concerning
consumers spending pattern with the survey questionnaire as an instrument in data collection
period. Convenience sampling is used and had a total of 399 for foreigner respondents and 400
from local people going to Calindagan, Dumaguete City. The survey questionnaires prepared
were distributed to the respondents and were collected afterwards.
The study of the proposed project is feasible from marketing, management, financial
and socio-economic point of view. Majority of the local and foreigner respondents are willing to
patronize the B-Ball resto bar with 220 or 57% responses for foreigner and for local 304 or 76%
responses. Lastly, the proposed business will contribute to the income of the government,
generate employment and cater to the needs and wants of the external and internal customers.
Bachelor of Science in Hospitality Management Major in Hotel and Restaurant Management
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