Tables.

Undergraduate feasibility study (BS Business Administration Major in Marketing Management) -- Foundation University, 2020.

Includes bibliographical references and appendices.

The main objectives of the study is to determine the feasibility study of establishing a Cusina
Restaurant in Bogo, Taclobo, Dumaguate City beside Cats N Dogs Veterans Clinic.
In the conduct of the study, the researchers gave 400 survey questionnaires to
respondents in residents of Barangay Bogo, Taclobo, Dumaguete City, professionals, employed,
unemployed and students. The number of respondents was computed through the use of Raosoft
random sampling. The data gathered was computed treated using percentage to determine the
weight of the responses.
The proposed project is feasible in the marketing perspective for the data gathered shows
that 97% of the respondents are willing to patronize the business. The management aspects of the
project is realistic because there is the presentation and identification of the possible emplovees,
their respective duties and responsibilities and the established policies of the businesS. The
proposed will yield a payback period for 2 years and 20 days with 22.62% return on investment
on its financial aspect. The proposed business is socio-economically acceptable for it has a will
to give help to the community by adhering to environmental regulations and donating basic
needs to the less fortunate members of the society and will visit an orphanage or any charitable
institutions to organize an event like feeding programs and provide the needs of the children. The
project is also deemed to be technically workable, since the resources such as the capital.
manpower, equipment, furniture and fixture are available in the city. As well as, the products and
service processes of the project are well identified.