Economic research on the factors affecting subscribers' willingness to patronize postpaid plans in Dumaguete City [undergraduate Feasibility Study] / by Caryl Isabel T. Barquilla, Issah Andrelli T. Belino, Rachelle T. Olasiman, and Aaron Paul V. Pinili.

By: Contributor(s): Material type: ArticleDumaguete City : Foundation University ; 2016 Description: vi, 42 leaves : ill. (chiefly color) ; 28 cm. resourceContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • CBA (BsEco-FS) LG 221 D35 B87  A5 B87 B87 2016 B37
Dissertation note: Undergraduate feasibility (BS in Administration Major Business Economics) - - Foundation University, 2016. Summary: ABSTRACT Title: A Research Study on the “Factors Affecting Subscribers’ Willingness to Patronize Postpaid Plans in Dumaguete City.” Author: Barquilla, Caryl Isabel T.

 Belino, Issah Andrelli T.

 Olasiman, Rachelle T.

 Pinili, Aaron Paul V.

 Course: Bachelor of Science in Business Administration Major in Business Economics School: Foundation University School Address: Dr. Meciano Rd., Dumaguete City, Province of Negros Date: April-May, 2016 The study is about determining the factor that could affect a subscribers’ willingness to patronize postpaid plans in Dumaguete city. The study focuses only to those Dumagueteños who are currently postpaid subscribers of either Globe, Sun, or Smart. There is a total of one hundred respondents (100). Since there is the presence of a pre-determined qualification, purposive sampling is use. Specifically the homogenous type of purposive sampling. A research designed questionnaire is made and was floated. As a result, findings revealed that a subscriber is influenced by a postpaid plan's price, attractive offer and services. With those three given factors, it is considered to be a determining factor as to a customer’s willingness to continue patronizing a specific service provider.
List(s) this item appears in: Business Economics, Bachelor of Science in Business Administration
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Feasibility Study Foundation University Library Undergraduate Thesis CBA (BsEco-FS) LG 221 D35 B87 A5 B87 B87 2016 B37 (Browse shelf(Opens below)) Available 60874

Undergraduate feasibility (BS in Administration Major Business Economics) - - Foundation University, 2016.

Includes bibliographical references and appendices.

ABSTRACT
Title: A Research Study on the “Factors Affecting Subscribers’ Willingness to Patronize Postpaid Plans in Dumaguete City.”
Author:
Barquilla, Caryl Isabel T.


Belino, Issah Andrelli T.


Olasiman, Rachelle T.


Pinili, Aaron Paul V.


Course: Bachelor of Science in Business Administration Major in Business Economics
School: Foundation University
School Address: Dr. Meciano Rd., Dumaguete City, Province of Negros
Date: April-May, 2016
The study is about determining the factor that could affect a subscribers’ willingness to patronize postpaid plans in Dumaguete city. The study focuses only to those Dumagueteños who are currently postpaid subscribers of either Globe, Sun, or Smart.
There is a total of one hundred respondents (100). Since there is the presence of a pre-determined qualification, purposive sampling is use. Specifically the homogenous type of purposive sampling. A research designed questionnaire is made and was floated.
As a result, findings revealed that a subscriber is influenced by a postpaid plan's price, attractive offer and services. With those three given factors, it is considered to be a determining factor as to a customer’s willingness to continue patronizing a specific service provider.

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