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Establishment of a high-technology dress shop (iShop) in Barangay Calindagan near Caltex gas station, Dumaguete City [undergraduate feasibility study] / by Melissa Cuevas, Keena Ramos, Chong An See, Mylene Trinidad, and Zenaida Yumul.

By: Contributor(s): Material type: TextDescription: xi, 123 leaves : illustrations, maps, photographs ; 28 cm leavesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2015 C84
Dissertation note: Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2015. Summary: The objective of the whole study is to determine the feasibility of the establishment of iShop in Calindagan, DumagueteCity. The study was evaluated through its feasibility in the marketing, management, technical, socio-economic andfinancial aspects. iShop is a high technology apparel shop that offers the quality products and services with the aid of touch screenmonitors. The study was conducted for a month and a week. Its viability was evaluated through its major aspects,marketing, financial, management, technical and socio-economic aspect. For gathering the data, quantitative study wasutilized through the distribution of survey questionnaires to specific size of population. The number of respondents wereidentified through the Slovin's formula, using the stratified random sampling technique. Based on the result from the data gathered about the proposed project, the researchers concluded that the establishment ofiShop is feasible in its marketing, financial, management, technical and socio-economic aspects -- Abstract
List(s) this item appears in: Business Administration (Major in Marketing Management), Bachelor of Science in (2026) | Business Administration (Major in Marketing Management), Bachelor of Science in (FS)
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Item type Current library Call number Copy number Status Barcode
Feasibility Study Foundation University Library Undergraduate Thesis CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2015 C84 c.1 (Browse shelf(Opens below)) c.1 Available 59314
Feasibility Study Foundation University Library Undergraduate Thesis CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2015 C84 c.2 (Browse shelf(Opens below)) c.2 Available 59369

Tables.

Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2015.

Includes bibliographical references and appendices

The objective of the whole study is to determine the feasibility of the establishment of iShop in Calindagan, DumagueteCity. The study was evaluated through its feasibility in the marketing, management, technical, socio-economic andfinancial aspects.
iShop is a high technology apparel shop that offers the quality products and services with the aid of touch screenmonitors. The study was conducted for a month and a week. Its viability was evaluated through its major aspects,marketing, financial, management, technical and socio-economic aspect. For gathering the data, quantitative study wasutilized through the distribution of survey questionnaires to specific size of population. The number of respondents wereidentified through the Slovin's formula, using the stratified random sampling technique.
Based on the result from the data gathered about the proposed project, the researchers concluded that the establishment ofiShop is feasible in its marketing, financial, management, technical and socio-economic aspects -- Abstract

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