Tables.

Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2017.

Includes bibliographical references and appendices

The marketing research is focused on determining the Factors Affecting the Consumers’ Consideration in Acquiring aLoyalty Card in Gasoline Station. The respondents are four hundred (400) residences who purchases petroleum products. The primary instrument used in the study is the survey questionnaire. The survey questionnaire contains questions about the respondent’s demographic profile, their experience in acquiring a loyalty card, willingness to avail for a loyalty card, their perception on the use of the loyalty program and the factors that affects their behavior in purchasing the item. After the survey conducted, findings revealed and researchers concluded that majority of the respondents belongs to the young professionals sector who are male and are earning less than a minimum per month. Aside from that, most of the respondents have not yet availed of a loyalty card but is willing to purchase one. In addition, several respondents agreed that there are benefits derived from the loyalty program and their major consideration in acquiring loyalty card is the oil price and the location of the gasoline station. With that, researchers recommend that the gasoline station needs to reach out to customer about the loyalty card since there is the demand, a competitive pricing scheme needs to be develop since majority of the respondents are not earning that much and that benefits of the use of loyalty cards must at least have those enjoyed by most male for majority of theloyalty card owners are male. -- Abstract