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Purchasing behavior of Dumagueteños towards China-made products [undergraduate feasibility study] / by Nelmar Angelo Ollena, Shalini Ramirez, and Gery Galan.

By: Contributor(s): Material type: TextDescription: viii, 48 leaves : illustrations, maps, photographs ; 28 cm leavesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2014 O45
Dissertation note: Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2014. Summary: It was the objective of this to know the Attitude of the Dumagueteños towards China made products in terms on how theirdecision are affected by the factors in terms of necessity, social pressure, family pressure, convenience, inadvertence andlow price prices of the products. The figures on satisfaction with the China made Products in terms of its physicalfeatures, packaging, warranty, after sale service and the retailer’s service was also gathered. The researchers used questionnaire and the distribution process is convenience sampling. The statistical tools likepercentage frequency and weighted mean is used. The results of the study indicate that the respondents have different responses in different areas that affects their attitudes toward China Made products. -- Abstract
List(s) this item appears in: Business Administration (Major in Marketing Management), Bachelor of Science in (2026) | Business Administration (Major in Marketing Management), Bachelor of Science in (FS)
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Feasibility Study Foundation University Library Undergraduate Thesis CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2014 O45 (Browse shelf(Opens below)) Available 58990

Research study.

Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2014.

Includes bibliographical references and appendices

It was the objective of this to know the Attitude of the Dumagueteños towards China made products in terms on how theirdecision are affected by the factors in terms of necessity, social pressure, family pressure, convenience, inadvertence andlow price prices of the products. The figures on satisfaction with the China made Products in terms of its physicalfeatures, packaging, warranty, after sale service and the retailer’s service was also gathered.
The researchers used questionnaire and the distribution process is convenience sampling. The statistical tools likepercentage frequency and weighted mean is used.
The results of the study indicate that the respondents have different responses in different areas that affects their attitudes toward China Made products. -- Abstract

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