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Tourism marketing.

By: Material type: ArticleArticleManila, Philippines Rex Bookstore, 2015Description: 224ISBN:
  • 978-971-23-7119-6
DDC classification:
  • 338.4791 G22
Summary: Divides into four major section, namely: Chapter 1-4, discusses a general overview of key concepts which include market segmentation, consumer behavior and communication Prose; Chapter 5-9, discuss the P's of Marketing; Chapter 10-12, look into critical issues at the forefront of tourism marketing which are Destination Brending and Marketing, Relationship Marketing and Digital Marketing.
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Item type Current library Call number Status Barcode
Books Books Foundation University Library Filipiniana 338.4791 G22 (Browse shelf(Opens below)) Available 60741

Divides into four major section, namely: Chapter 1-4, discusses a general overview of key concepts which include market segmentation, consumer behavior and communication Prose; Chapter 5-9, discuss the P's of Marketing; Chapter 10-12, look into critical issues at the forefront of tourism marketing which are Destination Brending and Marketing, Relationship Marketing and Digital Marketing.

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