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Events management: an international approach.

By: Contributor(s): Material type: ArticleArticleLondon Sage, 2017Description: 370ISBN:
  • 978-1-4462-9652-3
DDC classification:
  • 394.2068 F37
Summary: Focuses on some of the key drivers of change within the events industry and explore new theoretical advances that have occurred in the study of the subject; teaches on the strategic use of international events in tourism.
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Focuses on some of the key drivers of change within the events industry and explore new theoretical advances that have occurred in the study of the subject; teaches on the strategic use of international events in tourism.

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