Normal view MARC view ISBD view

Evans, Nigel G. author

Strategic management for tourism, hospitality and events / Nigel G. Evans - London : Routledge, Taylor & Francis Group ; 2024. - xxxvii, 749 pages : color illustrations ; 24 cm.

Includes bibliographical references and appendices

"Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"-- Provided by publisher.

ISBN: 978032331836

Subjects--Topical Terms:
Tourism--Management.
Hospitality industry--Management.
Strategic planning.

Index Terms--Curriculum Objective:
Hospitality Management, Bachelor of Science in. --Strategic management for tourism, hospitality and events.

LC Class. No.: (CHM-HM) G155 A1 / .2024 E927