Impact of online store to consumer buying behavior /
Alas-as, Merlyn,
Impact of online store to consumer buying behavior / by Merlyn R. Alas-as and Laarni S. Serilo. - vii, 56 leaves : ill. (col.) ; 28cm resources
Undergraduate thesis (BS in Business Administration major in Marketing Management) -- Foundation University, 2015.
Includes bibliographical references and appendices
ABSTRACT
TITLE: IMPACT OF ONLINE STORE TO
CONSUMER BUYING BEHAVIOR
RESEARCHERS
: Alas-as, Merlyn
Serilo, Laarni
:Bachelor of Science in Businesss
DEGREE
Administration
:Foundation University
UNIVERSITY
ACADEMIC YEAR
:2014-2015
Internet has developed in new delivery channels electronic
transactions are increasing rapidly. This need has arisen to understand
how they perceive directly to buy consumers .The purpose of this study is
to review the factors felt reservation of consumers in online shopping. To
this end, a survey was conducted and the 399 questionnaires were
distributed among the people of dumaguete. Duumagueteños perception
on the effects of online shopping was quantified using weighted mean
method. The results of the survey analysis has shown that most of the
people already shopping online and prefer to make their purchases online.
Price, the trust, the convenience and the recommendations have been
identified as important factors. Price was considered to be the most
fascinating and affecting factor for the majority of dumagueteños. Most of
the consumers hesitate not to do shopping online, because of the insecure
payment and transactions systems.
Online shopping.
Consumer behavior.
Electronic commerce.
Internet marketing.
Project Feasibility Study :--Business Administration (major in Marketing Management), Bachelor of Science in ;--FSB301 Project
(CBA-BAMM) LG 221 D35 B87 / A5 B87 M37 2015 A44
Impact of online store to consumer buying behavior / by Merlyn R. Alas-as and Laarni S. Serilo. - vii, 56 leaves : ill. (col.) ; 28cm resources
Undergraduate thesis (BS in Business Administration major in Marketing Management) -- Foundation University, 2015.
Includes bibliographical references and appendices
ABSTRACT
TITLE: IMPACT OF ONLINE STORE TO
CONSUMER BUYING BEHAVIOR
RESEARCHERS
: Alas-as, Merlyn
Serilo, Laarni
:Bachelor of Science in Businesss
DEGREE
Administration
:Foundation University
UNIVERSITY
ACADEMIC YEAR
:2014-2015
Internet has developed in new delivery channels electronic
transactions are increasing rapidly. This need has arisen to understand
how they perceive directly to buy consumers .The purpose of this study is
to review the factors felt reservation of consumers in online shopping. To
this end, a survey was conducted and the 399 questionnaires were
distributed among the people of dumaguete. Duumagueteños perception
on the effects of online shopping was quantified using weighted mean
method. The results of the survey analysis has shown that most of the
people already shopping online and prefer to make their purchases online.
Price, the trust, the convenience and the recommendations have been
identified as important factors. Price was considered to be the most
fascinating and affecting factor for the majority of dumagueteños. Most of
the consumers hesitate not to do shopping online, because of the insecure
payment and transactions systems.
Online shopping.
Consumer behavior.
Electronic commerce.
Internet marketing.
Project Feasibility Study :--Business Administration (major in Marketing Management), Bachelor of Science in ;--FSB301 Project
(CBA-BAMM) LG 221 D35 B87 / A5 B87 M37 2015 A44