Consumer behavior of Dumagueteños towards choosing an optical clinic /
Amorio, Lea A.
Consumer behavior of Dumagueteños towards choosing an optical clinic / by Lea A. Amorio, Janerose G. Galapate, Imee A. Magbanua, Khryzette E. Villarba and Irene S. Villarmino - 37 leaves : ill. (some col.) ; 28 cm. resource
A study analyzing the consumer behavior of residents of Dumaguete City in selecting an optical clinic
Undergraduate thesis (BS in Business Administration major in Marketing Management) -- Foundation University, 2016
Includes bibliographical references and appendices
A marketing research on the consumer behavior of Dumagueteños towards choosing an optical clinic; reveals that majority of the respondents chooses Santiago Optical clinic and they prefer to visit as their need arises; It also reveals that there is no significant relationship between the profile of the respondents and the consumer behavior towards choosing an optical clinic.
Consumer behavior.
Optical trade.
Medical care--Marketing.
Service industries--Marketing.
(CBA-BAMM) LG 221 D35 B87 / A5 B87 M37 2016 A56.9
Consumer behavior of Dumagueteños towards choosing an optical clinic / by Lea A. Amorio, Janerose G. Galapate, Imee A. Magbanua, Khryzette E. Villarba and Irene S. Villarmino - 37 leaves : ill. (some col.) ; 28 cm. resource
A study analyzing the consumer behavior of residents of Dumaguete City in selecting an optical clinic
Undergraduate thesis (BS in Business Administration major in Marketing Management) -- Foundation University, 2016
Includes bibliographical references and appendices
A marketing research on the consumer behavior of Dumagueteños towards choosing an optical clinic; reveals that majority of the respondents chooses Santiago Optical clinic and they prefer to visit as their need arises; It also reveals that there is no significant relationship between the profile of the respondents and the consumer behavior towards choosing an optical clinic.
Consumer behavior.
Optical trade.
Medical care--Marketing.
Service industries--Marketing.
(CBA-BAMM) LG 221 D35 B87 / A5 B87 M37 2016 A56.9