Event marketing : how to successfully promote events, festivals, conventions, and expositions /
Preston, Chris, 1961-
Event marketing : how to successfully promote events, festivals, conventions, and expositions / by C. A. Preston. - 2nd ed. - Hoboken, NJ : John Wiley & Sons, c2012. - xix, 300 pages : illustrations ; 25 cm. - Wiley event management series .
Includes bibliographical references and index.
"THE WIEY EVENT MANAGEMENT SERIES. Practical guidance for launching highly visible event marketing campaigns.
The new fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event--from small conferences and expositions to giant fairs and festivals. Designing a campaign that attracts attention, motivates people to attend, and achieves the goals of the event organizers requires creativity, effort and the kind of informed guidance you'll find here. vent marketing covers every form of promotion, advertising, and public relations, in both traditional and online media. This edition has been thoroughly revised and expanded to include the latest on social media and online marketing, consumer behavior patterns, and corporate sponsorship. Modern case studies and exhaustive resources make it ideal as both a textbook for students as an everyday working practitioners. Features include: In-depth coverage of promotions, advertising , PR, and both traditional and online marketing strategies, as well as budget financing; Detailed case studies and analysis of marketing plans for specific events, such as conferences, corporate meetings, large festivals, and more; The very latest in the current trends and innovations, including digital marketing strategies and social media societies, media tracking services, electronic marketing services, and more." --Cover
9780470891070 (cloth : alk. paper) 9781118110713 (ebk.) 9781118110720 (ebk.) 9781118110737 (ebk.)
2012000700
Special events--Marketing.
GT3405 / .P74 2012
659 / P926 2012 658.456 / P926 2012
Event marketing : how to successfully promote events, festivals, conventions, and expositions / by C. A. Preston. - 2nd ed. - Hoboken, NJ : John Wiley & Sons, c2012. - xix, 300 pages : illustrations ; 25 cm. - Wiley event management series .
Includes bibliographical references and index.
"THE WIEY EVENT MANAGEMENT SERIES. Practical guidance for launching highly visible event marketing campaigns.
The new fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event--from small conferences and expositions to giant fairs and festivals. Designing a campaign that attracts attention, motivates people to attend, and achieves the goals of the event organizers requires creativity, effort and the kind of informed guidance you'll find here. vent marketing covers every form of promotion, advertising, and public relations, in both traditional and online media. This edition has been thoroughly revised and expanded to include the latest on social media and online marketing, consumer behavior patterns, and corporate sponsorship. Modern case studies and exhaustive resources make it ideal as both a textbook for students as an everyday working practitioners. Features include: In-depth coverage of promotions, advertising , PR, and both traditional and online marketing strategies, as well as budget financing; Detailed case studies and analysis of marketing plans for specific events, such as conferences, corporate meetings, large festivals, and more; The very latest in the current trends and innovations, including digital marketing strategies and social media societies, media tracking services, electronic marketing services, and more." --Cover
9780470891070 (cloth : alk. paper) 9781118110713 (ebk.) 9781118110720 (ebk.) 9781118110737 (ebk.)
2012000700
Special events--Marketing.
GT3405 / .P74 2012
659 / P926 2012 658.456 / P926 2012