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Strategic communications for PR, Social Media and Marketing / by 3G E-Learning - 3G E-Learning - xiv, 350 pages : color illustrations ; 26 cm + 1 DVD 4 3/4 in

Tables. Full Color Book plus DVD"
"Over 100 hours Interactive E-lectures, Quiz and Videos in DVD"
"DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover

Includes bibliographical references and index.

Chapter 1 Social Media and Advertising.
Chapter 2 Public Relations.
Chapter 3 Ethics in Advertising.
Chapter 4 Listening -Developing Research, Discovering Data and Applying.
Chapter 5 Strategic Design-Developing a Data-informed Social Media.
Chapter 6 Implementation and Monitoring: Conversation and Interaction.
Chapter 7 Evaluation Showcasing Success and Growth Opportunities.

Index.

This book focuses and trains students how to persuade as well as inform. It deals with the professional fields in strategic communication including advertising, public relations, media planning, brand strategy, digital marketing, social media management and creative production as well as political, health and public communication with a strategic purpose." --Provided by the Publisher

ISBN: 9781984658395 [paperback]. Mind Mover : ₱5,400.00

Subjects--Topical Terms:
Communication.
Public relations.
Social media.

Dewey Class. No.: 659.2 / T41 2022