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Principles of marketing for a digital age /

Tuten, Tracy L., 1967-

Principles of marketing for a digital age / Tracy L. Tuten. - 2nd edition. - xxiii, 472 pages : color illustrations ; 26 cm

Includes bibliographical references (pages 437-462) and index.

ISBN: 9781529779806 9781529779790

LCCN: 2022938966

Subjects--Topical Terms:
Marketing.
Internet marketing.

Index Terms--Curriculum Objective:
College of Business Administration

LC Class. No.: HF5415 / .T78 2024

Dewey Class. No.: 658.8

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Principles of marketing for a digital age /