Marketing for hospitality and tourism [Electronic resources] /
Make, Kotler Bowen
Marketing for hospitality and tourism [Electronic resources] / Make, Kotler Bowen - Sixth edition. - England: Pearson Education, 2014. - 635 pages; Colored illustrations. Electronic resources - Pearson New International Edition, .
Includes bibliographical references and index.
978-1-292-02003-7
Hospitality industry --Marketing.
Tourism --Marketing.
Marketing management.
Tourism Management;--Tourism and Hospitality Marketing,--HOSM 304
HF 5415.13 / .2014 M35
Marketing for hospitality and tourism [Electronic resources] / Make, Kotler Bowen - Sixth edition. - England: Pearson Education, 2014. - 635 pages; Colored illustrations. Electronic resources - Pearson New International Edition, .
Includes bibliographical references and index.
978-1-292-02003-7
Hospitality industry --Marketing.
Tourism --Marketing.
Marketing management.
Tourism Management;--Tourism and Hospitality Marketing,--HOSM 304
HF 5415.13 / .2014 M35