Establishing of Wow Valencia : Tours and activities agency in Dumaguete City /

Aranchado, John Ray

Establishing of Wow Valencia : Tours and activities agency in Dumaguete City / by Shaina Buday, Manelyn Martinez, Alfe Partosa, and [others.] - x, 125 leaves : ill. (chiefly color) ; 28 cm. resource

Business plan for the establishment of a tours and activities agency in Dumaguete City.



This study presents the establishment of “Wow Valencia,” a tours and activities agency based in Dumaguete City. It examines the feasibility of offering curated travel experiences, local tours, and recreational activities for both domestic and international tourists. The study includes market analysis, target customer identification, competitive assessment, and marketing strategies. It also discusses operational, managerial, and financial aspects such as tour planning, partnerships with local stakeholders, pricing, staffing, and projected profitability. The research aims to determine the viability and sustainability of the proposed tourism enterprise and its contribution to the local tourism industry.


Tourism -- Dumaguete City.
Travel industry --Dumaguete City.
New business enterprises -- Dumaguete City.
Small business --Dumaguete City.


Project Feasibility Study :--Administration Major in Business Economics, Bachelor of Science in ;--FSB301.

CBA (BsEco-FS) LG 221 D35 B87 / A5 B87 2016 A73