Principles of Marketing : for senior high school / by Cynthia A. Zarate
Material type:
- 9789719815563
- 658.8 Z18 2021
Item type | Current library | Call number | Copy number | Status | Barcode | |
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Foundation University Library Filipiniana | Fil 658.8 Z18 2021 (Browse shelf(Opens below)) | c.1 | Available | 62993 | |
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Foundation University Library Filipiniana | Fil 658.8 Z18 2021 (Browse shelf(Opens below)) | c.2 | Available | 62994 | |
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Foundation University Library Filipiniana | Fil 658.8 Z18 2021 (Browse shelf(Opens below)) | c.3 | Available | 62995 |
Includes bibliographical references [pages 196-204] and index.
"Principles of Marketing aims to introduce students to basic marketing concepts , the elements of the marketing mix, and the steps in making a marketing plan. The book features leaning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making." --On Cover
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