Tables.

Full Color Book plus DVD"
"Over 100 hours Interactive E-lectures, Quiz and Videos in DVD"
"DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover

Includes bibliographical references and index.

Chapter 1 Introduction to Marketing Management.
Chapter 2 Managing Marketing Channels.
Chapter 3 Marketing Communications.
Chapter 4 Sale Management and Personal Selling.
Chapter 5 Salesmanship Recruitment, Selection and Sales Training.
Chapter 6 Marketing Segmentation, Targeting, and Positioning.
Chapter 7 Public Relations.
Chapter 8 Social Media for Public Relations and Customer Relation.

Index

"This third edition of Sales and PR in Service Industry presents the coverage in eight chapters. The content coverage is updated and new topics are added. This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing plan and are consistent with a marketing orientation. Keeping the audience well-informed about a business and its services is of utmost importance for any organization. For any company, its main objective is to market and sell its services or products profitably." --Provided by the Publisher