Includes bibliographical references and appendices.

The strategic environment of the media industry is changing fast is perhapsthe greatest understatement in this updated edition of Strategic Managementin the Media.Around the globe,media organizations are coping with unparal-leled and accelerating technological disruption of a breadth and velocity neverwitnessed before.With an unjaundiced approach framed by strategic theory,including more invaluable case studies than ever before,Küng provides schol-ars, students, and practitioners with invaluable tools to map the impact onmedia industries by global platforms including the rise of creator culture,thebreathtaking speed in which streaming services now dominate media produc-tion and distribution, and the threat already posed by the rise of next-gen tech-nologies,whether coined the metaverse or generative AI.
David Craig,Clinical Professor,USC Annenberg School for Communicationand Journalism,Harvard Visiting Scholar, Global Fulbright Scholar