A marketing research on the buying behavior of parents towards choosing snacks for their kindergarten students in public elementary schools in Dumaguete City / by Gay Marie Bacor, Dan Audris Lagbas, Stephen Ryan Hashimoto

By: Contributor(s): Material type: ArticleDumaguete City Foundation Uiniversity, 2020 Description: vi, 43 leaves : ill. (chiefly color) ; 28 cm. resourceContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2020 B33
Dissertation note: Summary: ABSTRACT The study sought to determine the buying behavior of parents of kindergarten students in public elementary schools towards choosing snacks for their students. The researchers floated 330 survey questionnaires in Dumaguete City. The researchers were positioned near the public-school areas. From the survey conducted, the findings revealed that majority of the respondents within the minimum wage. More than half of the respondents spent P 20.00 - P 30.00 a day for the snacks of their kindergarten students. More than half of the respondents provided readymade snacks to their children. Majority of the respondents saw that, giving homemade Snacks to their children would help lessen the risk of their children experiencing food allergies or food poisoning and can assure that what their children or students eat is healthy.
List(s) this item appears in: Business Administration (Major in Marketing Management), Bachelor of Science in (2026)
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Feasibility Study Foundation University Library Undergraduate Thesis CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2020 B33 (Browse shelf(Opens below)) Available 62059

Undergraduate feasibility (BS in Administration Major Marketing Management) - - Foundation University, 2020.

Includes bibliographical references and appendices.

ABSTRACT
The study sought to determine the buying behavior of parents of kindergarten students in
public elementary schools towards choosing snacks for their students. The researchers
floated 330 survey questionnaires in Dumaguete City. The researchers were positioned
near the public-school areas.
From the survey conducted, the findings revealed that majority of the respondents
within the minimum wage. More than half of the respondents spent P 20.00 - P 30.00 a
day for the snacks of their kindergarten students. More than half of the respondents provided
readymade snacks to their children. Majority of the respondents saw that, giving homemade
Snacks to their children would help lessen the risk of their children experiencing food
allergies or food poisoning and can assure that what their children or students eat is healthy.

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