Feasibility study of establishing Oppa Sushi: A Japanese Resto in Dumaguete City / by Youngju Ban

By: Material type: ArticleDumaguete City Foundation Uiniversity, 2019 Description: viii, 144 leaves : ill. (chiefly color) ; 28 cm. thesisContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2019 B36
Dissertation note: Summary: ABSTRACT The proposed business is about the Establishment of Oppa Sushi: A Japanese Resto in Dumaguete City. The business is located near U-Pension fronting the Portal East Building. The main target market of the business are those people who are currently residing in Dumaguete city and should be twenty years old and above. A research questionnaire was made in order to scout out the necessary information of the study. The questionnaire helped in collecting primary information of the respondents with their profile and their willingness to patronize the business as well. The results showed that the proposed business is feasible in the marketing, nanagement, technical, financial and socio-economic aspect for the reason that all data gathered revealed a positive and favorable outcomes. From the findings revealed, the business is feasible as a whole. It is then recommended that the business shall include the development of new type of sushi that could be offered to the customers and that the management needs to widen their variety of Japanese Food to choose from.
List(s) this item appears in: Business Administration (Major in Marketing Management), Bachelor of Science in (2026)
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Item type Current library Call number Status Barcode
Feasibility Study Foundation University Library Undergraduate Thesis CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2019 B36 c.1 (Browse shelf(Opens below)) Available 62054
Feasibility Study Foundation University Library Undergraduate Thesis CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2019 B36 c.2 (Browse shelf(Opens below)) Available 62870

Undergraduate feasibility (BS in Administration Major Marketing Management) - - Foundation University, 2019.

Includes bibliographical references and appendices.

ABSTRACT
The proposed business is about the Establishment of Oppa Sushi: A Japanese Resto in
Dumaguete City. The business is located near U-Pension fronting the Portal East Building.
The main target market of the business are those people who are currently residing in
Dumaguete city and should be twenty years old and above.
A research questionnaire was made in order to scout out the necessary information of
the study. The questionnaire helped in collecting primary information of the respondents with
their profile and their willingness to patronize the business as well.
The results showed that the proposed business is feasible in the marketing,
nanagement, technical, financial and socio-economic aspect for the reason that all data
gathered revealed a positive and favorable outcomes. From the findings revealed, the
business is feasible as a whole. It is then recommended that the business shall include the
development of new type of sushi that could be offered to the customers and that the
management needs to widen their variety of Japanese Food to choose from.

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