APA

Kotler P., Ang S. H., Tan C. T. & Leong S. M. (1996). Marketing management. New York: Prentice Hall.

Chicago

Kotler Philip, Ang Swee Hoon, Tan Chin Tiong and Leong Siew Meng. 1996. Marketing management. New York: Prentice Hall.

Harvard

Kotler P., Ang S. H., Tan C. T. and Leong S. M. (1996). Marketing management. New York: Prentice Hall.

MLA

Kotler Philip, Ang Swee Hoon, Tan Chin Tiong and Leong Siew Meng. Marketing management. New York: Prentice Hall. 1996.