Strategic Management A competitive advantage approach, concepts and cases /
David, Fred R.
Strategic Management A competitive advantage approach, concepts and cases / by Fred. R. David - Seventeenth Edition - Upper Saddle River : Pearson 2017 - 680 pages : color illustrations ; 28 cm.
This textbook provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan--a game plan, if you will--that can lead to sustainable competitive advantage for any type of business. Its content provides a more skills-oriented, practical approach.
9781292148496, 1292148497
Case studies.
Strategic planning.
Strategic planning Case studies.
658.41012 D280 / 658.41012 D280 2017
Strategic Management A competitive advantage approach, concepts and cases / by Fred. R. David - Seventeenth Edition - Upper Saddle River : Pearson 2017 - 680 pages : color illustrations ; 28 cm.
This textbook provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan--a game plan, if you will--that can lead to sustainable competitive advantage for any type of business. Its content provides a more skills-oriented, practical approach.
9781292148496, 1292148497
Case studies.
Strategic planning.
Strategic planning Case studies.
658.41012 D280 / 658.41012 D280 2017