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Strategic Management A competitive advantage approach, concepts and cases / by Fred. R. David

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River : Pearson 2017Edition: Seventeenth EditionDescription: 680 pages : color illustrations ; 28 cmISBN:
  • 9781292148496, 1292148497
Subject(s): DDC classification:
  • 658.41012 D280 658.41012 D280 2017
Summary: This textbook provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan--a game plan, if you will--that can lead to sustainable competitive advantage for any type of business. Its content provides a more skills-oriented, practical approach.
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Books Books Foundation University Library Circulation Circ 658.41012 D280 2017 (Browse shelf(Opens below)) Available 62642

This textbook provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan--a game plan, if you will--that can lead to sustainable competitive advantage for any type of business. Its content provides a more skills-oriented, practical approach.

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