Marketing / Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti.
Baines, Paul, 1973-
Marketing / Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti. - Fifth edition - xxxiv, 738 pages : illustrations (color) ; 27 cm.
Previous edition: 2017.
Includes bibliographical references and index.
The theories. The relevance. The reality. The complete package.
9780198809999 0198809999
2018959365
GBB929120 bnb
019251247 Uk
Marketing.
Marketing--Management.
Marketing.
Marketing--Management.
HF5415 / .B26 2019
658.8 / 658.8 B161 2019
Marketing / Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti. - Fifth edition - xxxiv, 738 pages : illustrations (color) ; 27 cm.
Previous edition: 2017.
Includes bibliographical references and index.
The theories. The relevance. The reality. The complete package.
9780198809999 0198809999
2018959365
GBB929120 bnb
019251247 Uk
Marketing.
Marketing--Management.
Marketing.
Marketing--Management.
HF5415 / .B26 2019
658.8 / 658.8 B161 2019