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Baines, Paul, 1973-

Marketing / Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti. - Fifth edition - xxxiv, 738 pages : illustrations (color) ; 27 cm.

Previous edition: 2017.

Includes bibliographical references and index.

The theories. The relevance. The reality. The complete package.

ISBN: 9780198809999 0198809999

LCCN: 2018959365

Nat. Bib. No.: GBB929120 bnb

Nat. Bib. Agency Control No.: 019251247 Uk

Subjects--Topical Terms:
Marketing.
Marketing--Management.
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / .B26 2019

Dewey Class. No.: 658.8 / 658.8 B161 2019