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Marketing / Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti.

By: Contributor(s): Material type: TextTextPublisher: United Kingdom : Oxford University Press, [2019]Edition: Fifth editionDescription: xxxiv, 738 pages : illustrations (color) ; 27 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780198809999
  • 0198809999
Subject(s): DDC classification:
  • 658.8 23 658.8 B161 2019
LOC classification:
  • HF5415 .B26 2019
Summary: The theories. The relevance. The reality. The complete package.
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Holdings
Item type Current library Call number Status Barcode
Books Books Foundation University Library Circulation Circ 658.8 B161 2019 (Browse shelf(Opens below)) Available 62655

Previous edition: 2017.

Includes bibliographical references and index.

The theories. The relevance. The reality. The complete package.

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