Micro perspective of tourism and hospitality /
Micro perspective of tourism and hospitality /
by 3G E-Learning
- 2ND EDITION.
- New York, NY : 3G E-Learning, 2022
- xv, 474 pages : color illustrations ; 26 cm + 1 DVD 4 3/4 in
Tables. Tables. "Full Color Book plus DVD"
"Over 100 hours Interactive E-lectures, Quiz and Videos in DVD"
"DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover
Includes bibliographical references and index.
Chapter 1 Understanding Tourism.
Chapter 2 Hospitality Industry.
Chapter 3 Human Resource Management for Hospitality.
Chapter 4 Hotel Revenue and Cost Centers
Chapter 5 Accommodation Management.
Chapter 6 CRM in Tourism and Hospitality
Chapter 7 Consumer Behavior in Tourism.
Chapter 8 Front Office Operations.
Chapter 9 Food and Beverage Services.
Chapter 10 Crisis Management in Tourism.
Index
"The hospitality and tourism industry has grown multiple folds in the last few decades. We are all tourists from heart and soul and the hospitality and tourism industry has made sure that our travel is easy, fun, cost-effective and safe. Today, it is considered good business practices for tourism industries to support their micro environment through strategic perspectives. This is necessary because we cannot contemplate through companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. Contemporary needs, demands and desires of tourist's have led to the emergence of new trends in hospitality offering design. As micro perspectives, theories of quality management, business/organizational excellence, strategic human resource management will be introduced in this book, including the main concepts, principles, methods and techniques that can be applied in relation to organizational strategic change and improvement.
This edition is completely revised and new chapters are added. This book will cover the workings, operations, and the integrative activities of the major stakeholders in the tourism and hospitality industry.--Provided by the Publisher
978194659538 [paperback]. Mindmovers : ₱5,400.00
Tourism.
Hospitality.
338.4791 / T41 2022
Tables. Tables. "Full Color Book plus DVD"
"Over 100 hours Interactive E-lectures, Quiz and Videos in DVD"
"DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover
Includes bibliographical references and index.
Chapter 1 Understanding Tourism.
Chapter 2 Hospitality Industry.
Chapter 3 Human Resource Management for Hospitality.
Chapter 4 Hotel Revenue and Cost Centers
Chapter 5 Accommodation Management.
Chapter 6 CRM in Tourism and Hospitality
Chapter 7 Consumer Behavior in Tourism.
Chapter 8 Front Office Operations.
Chapter 9 Food and Beverage Services.
Chapter 10 Crisis Management in Tourism.
Index
"The hospitality and tourism industry has grown multiple folds in the last few decades. We are all tourists from heart and soul and the hospitality and tourism industry has made sure that our travel is easy, fun, cost-effective and safe. Today, it is considered good business practices for tourism industries to support their micro environment through strategic perspectives. This is necessary because we cannot contemplate through companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. Contemporary needs, demands and desires of tourist's have led to the emergence of new trends in hospitality offering design. As micro perspectives, theories of quality management, business/organizational excellence, strategic human resource management will be introduced in this book, including the main concepts, principles, methods and techniques that can be applied in relation to organizational strategic change and improvement.
This edition is completely revised and new chapters are added. This book will cover the workings, operations, and the integrative activities of the major stakeholders in the tourism and hospitality industry.--Provided by the Publisher
978194659538 [paperback]. Mindmovers : ₱5,400.00
Tourism.
Hospitality.
338.4791 / T41 2022