Event management for the tourism and hospitality management /
Kolb, Bonita
Event management for the tourism and hospitality management / by Bonita M. Kolb - Abingdon, Oxon : Routledge, 2022 - ix, 164 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
List of Cases
1 Meeting changing event visitor expectations.
2 Assessing the community for the event potential.
3 Determining event goals and objectives.
4 Targeting the event visitor segment.
5 Researching potential visitors.
6 Developing the budget and setting the price.
7 Creating the event experience.
8 Managing the event.
9 Branding and event promotion.
10 Promoting with traditional media.
11 Connecting with social media.
12 Assessing event success.
Event plan outline.
Index
"Provides a theoretical and practical approach to each students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters covers skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers, such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers the unique step in the planning process and corresponds to a section of a detailed event plan outline outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in ever chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all tourism and hospitality students with an interest in events management and design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals." --Provided by the Publisher.
97803667649920 [paperback]. Mind Mover : ₱5,634.00
Special events--Management.
Special events--Marketing.
Hospitality.
Tourism.
394.2068 / K83 2022
Event management for the tourism and hospitality management / by Bonita M. Kolb - Abingdon, Oxon : Routledge, 2022 - ix, 164 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
List of Cases
1 Meeting changing event visitor expectations.
2 Assessing the community for the event potential.
3 Determining event goals and objectives.
4 Targeting the event visitor segment.
5 Researching potential visitors.
6 Developing the budget and setting the price.
7 Creating the event experience.
8 Managing the event.
9 Branding and event promotion.
10 Promoting with traditional media.
11 Connecting with social media.
12 Assessing event success.
Event plan outline.
Index
"Provides a theoretical and practical approach to each students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters covers skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers, such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers the unique step in the planning process and corresponds to a section of a detailed event plan outline outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in ever chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all tourism and hospitality students with an interest in events management and design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals." --Provided by the Publisher.
97803667649920 [paperback]. Mind Mover : ₱5,634.00
Special events--Management.
Special events--Marketing.
Hospitality.
Tourism.
394.2068 / K83 2022