Innovation management and new product development /
Trott, Paul,
Innovation management and new product development / Paul Trott, Portsmouth Business School. - Seventh Edition. - xxi, 546 pages : illustrations (some color) ; 25 cm.
Revised edition of the author's Innovation management and new product development, 2017.
Includes bibliographical references and index.
Part 1 Innovation Management.
1 Innovation management : and introduction.
2 National system of innovation and entrepreneurship.
3 Public sector innovation.
4 Managing innovations within firms.
5 Operations and processes innovation.
Part 2 Turning technology into business.
6 Managing intellectual property.
7 Managing organizational knowledge.
8 Strategic alliances and networks.
9 Research and development.
10 Open innovation and technology transfer.
Part 3 New product development
11 Business models.
12 Market adoption and technology diffusion.
13 New product development.
14 Market research and its influence on new product development.
15 Managing the new product development process.
Publisher's acknowledgements
Index
"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"--
9781292251547 9781292251523 [paperback]. Mind Mover : ₱6,710.00
2020041789
Technological innovations--Management.
Industrial management.
Product management.
HD45
658.575 / T75 2021
Innovation management and new product development / Paul Trott, Portsmouth Business School. - Seventh Edition. - xxi, 546 pages : illustrations (some color) ; 25 cm.
Revised edition of the author's Innovation management and new product development, 2017.
Includes bibliographical references and index.
Part 1 Innovation Management.
1 Innovation management : and introduction.
2 National system of innovation and entrepreneurship.
3 Public sector innovation.
4 Managing innovations within firms.
5 Operations and processes innovation.
Part 2 Turning technology into business.
6 Managing intellectual property.
7 Managing organizational knowledge.
8 Strategic alliances and networks.
9 Research and development.
10 Open innovation and technology transfer.
Part 3 New product development
11 Business models.
12 Market adoption and technology diffusion.
13 New product development.
14 Market research and its influence on new product development.
15 Managing the new product development process.
Publisher's acknowledgements
Index
"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"--
9781292251547 9781292251523 [paperback]. Mind Mover : ₱6,710.00
2020041789
Technological innovations--Management.
Industrial management.
Product management.
HD45
658.575 / T75 2021