Innovation management and new product development / Paul Trott, Portsmouth Business School.
Material type:
- text
- computer
- online resource
- 9781292251547
- 9781292251523
- 658.575 T75 2021
- HD45
Item type | Current library | Call number | Status | Barcode | |
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Foundation University Library Circulation | Circ 658.575 T75 2021 (Browse shelf(Opens below)) | Available | 63123 |
Revised edition of the author's Innovation management and new product development, 2017.
Includes bibliographical references and index.
Part 1 Innovation Management.
1 Innovation management : and introduction.
2 National system of innovation and entrepreneurship.
3 Public sector innovation.
4 Managing innovations within firms.
5 Operations and processes innovation.
Part 2 Turning technology into business.
6 Managing intellectual property.
7 Managing organizational knowledge.
8 Strategic alliances and networks.
9 Research and development.
10 Open innovation and technology transfer.
Part 3 New product development
11 Business models.
12 Market adoption and technology diffusion.
13 New product development.
14 Market research and its influence on new product development.
15 Managing the new product development process.
Publisher's acknowledgements
Index
"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"-- Provided by publisher.
Description based on print version record and CIP data provided by publisher; resource not viewed.
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