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Lacobucci, Dawn

Marketing Management : by Dawn Lacobucci - Phil. Ed. - Tagguig City : Cengage Learning Asia Pre Ltd (Philippine Branch) 2023 - xiii, 327 pages : ill. ; 25 cm.

Tables.

Includes bibliographical references and appendices.

ISBN: 978-981-5097-29-0

Subjects--Topical Terms:
Marketing--Management.
Marketing Strategy
Product Positioning
Positioning via Price, Place, and Promotion
Long-Term Financing-Debts

Index Terms--Curriculum Objective:
Management & Accounting, Bachelor of Science in

LC Class. No.: (CBA-BAMM) HF5415.13 / .2023 L142 c.1