Tourism and hospitality marketing /
Gatchalian-Badilla, Maria Criselda G.
Tourism and hospitality marketing / Maria Criselda G. Gatchalian-Badilla, Ph.D. - Revised edition - Manila, Philippines : Rex Book Store, c2021. - xii, 225 pages : illustrations ; 25 cm. - HRM-TOURISM series .
OBE : Outcomes-Based Education -- Front cover
Includes bibliographical references and index.
Chapter 1 : Introduction to tourism and hospitality marketing. -- Chapter 2 : The tourist market and segmentation. -- Chapter 3 : Tourism and consumer behavior. -- Chapter 4 : The marketing plan. -- Chapter 5 : The tourism and hospitality product. -- Chapter 6 : Pricing in tourism and hospitality.Chapter 7 : Promotional tools: Advertising, direct marketing, personal selling, public relations, and sales promotions. -- Chapter 8 : Digital marketing. -- Chapter 9 : Distribution channels in the tourism and hospitality industry. -- Chapter 10 : Destination branding and marketing. -- Chapter 11 : relationship marketing. -- Chapter 12 : Tourism and hospitality marketing and its future.
Tourism and Hospitality Marketing is a revised and updated edition of Tourism Marketing published in 2015. With the growth of digital technology, low-cost fares, and sharing economies, tourism has seen unprecedented growth in recent years. However, the COVID-19 pandemic in 2020 put tourism to a complete stop. International and local borders were closed, and any form of leisure travel was completely halted. This has affected many tourism establishments and has put thousands of industry professionals out of the job. Recent developments in health and safety protocols and recovery strategies in planning, developing, and marketing destinations are being put in place. The recovery will be slowas confidence to travel needs to be rebuilt among tourists. Marketing will play a big role inthe restart and recovery of tourism globally.
9786210427509 (paperback)
Tourism--Philippines.--Study and teaching
Hospitality--Marketing
Tourism and Hospitality Marketing--HOSM 304
G 155.7 / .2021 G38
Tourism and hospitality marketing / Maria Criselda G. Gatchalian-Badilla, Ph.D. - Revised edition - Manila, Philippines : Rex Book Store, c2021. - xii, 225 pages : illustrations ; 25 cm. - HRM-TOURISM series .
OBE : Outcomes-Based Education -- Front cover
Includes bibliographical references and index.
Chapter 1 : Introduction to tourism and hospitality marketing. -- Chapter 2 : The tourist market and segmentation. -- Chapter 3 : Tourism and consumer behavior. -- Chapter 4 : The marketing plan. -- Chapter 5 : The tourism and hospitality product. -- Chapter 6 : Pricing in tourism and hospitality.Chapter 7 : Promotional tools: Advertising, direct marketing, personal selling, public relations, and sales promotions. -- Chapter 8 : Digital marketing. -- Chapter 9 : Distribution channels in the tourism and hospitality industry. -- Chapter 10 : Destination branding and marketing. -- Chapter 11 : relationship marketing. -- Chapter 12 : Tourism and hospitality marketing and its future.
Tourism and Hospitality Marketing is a revised and updated edition of Tourism Marketing published in 2015. With the growth of digital technology, low-cost fares, and sharing economies, tourism has seen unprecedented growth in recent years. However, the COVID-19 pandemic in 2020 put tourism to a complete stop. International and local borders were closed, and any form of leisure travel was completely halted. This has affected many tourism establishments and has put thousands of industry professionals out of the job. Recent developments in health and safety protocols and recovery strategies in planning, developing, and marketing destinations are being put in place. The recovery will be slowas confidence to travel needs to be rebuilt among tourists. Marketing will play a big role inthe restart and recovery of tourism globally.
9786210427509 (paperback)
Tourism--Philippines.--Study and teaching
Hospitality--Marketing
Tourism and Hospitality Marketing--HOSM 304
G 155.7 / .2021 G38