Tourism and hospitality marketing / (Record no. 5003)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02774nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250924112317.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250924b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786210427509 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Foundation University |
| Language of cataloging | English |
| Transcribing agency | Foundation University |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G 155.7 |
| Item number | .2021 G38 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gatchalian-Badilla, Maria Criselda G. |
| Relator term | author |
| 9 (RLIN) | 12264 |
| 245 ## - TITLE STATEMENT | |
| Title | Tourism and hospitality marketing / |
| Statement of responsibility, etc. | Maria Criselda G. Gatchalian-Badilla, Ph.D. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, Philippines : |
| Name of publisher, distributor, etc. | Rex Book Store, |
| Date of publication, distribution, etc. | c2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 225 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | HRM-TOURISM series |
| 500 ## - GENERAL NOTE | |
| General note | OBE : Outcomes-Based Education -- Front cover |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 : Introduction to tourism and hospitality marketing. -- Chapter 2 : The tourist market and segmentation. -- Chapter 3 : Tourism and consumer behavior. -- Chapter 4 : The marketing plan. -- Chapter 5 : The tourism and hospitality product. -- Chapter 6 : Pricing in tourism and hospitality.Chapter 7 : Promotional tools: Advertising, direct marketing, personal selling, public relations, and sales promotions. -- Chapter 8 : Digital marketing. -- Chapter 9 : Distribution channels in the tourism and hospitality industry. -- Chapter 10 : Destination branding and marketing. -- Chapter 11 : relationship marketing. -- Chapter 12 : Tourism and hospitality marketing and its future. |
| 520 ## - ABSTRACT, SUMMARY, ETC. | |
| Abstract, Summary, etc. | Tourism and Hospitality Marketing is a revised and updated edition of Tourism Marketing published in 2015. With the growth of digital technology, low-cost fares, and sharing economies, tourism has seen unprecedented growth in recent years. However, the COVID-19 pandemic in 2020 put tourism to a complete stop. International and local borders were closed, and any form of leisure travel was completely halted. This has affected many tourism establishments and has put thousands of industry professionals out of the job. Recent developments in health and safety protocols and recovery strategies in planning, developing, and marketing destinations are being put in place. The recovery will be slowas confidence to travel needs to be rebuilt among tourists. Marketing will play a big role inthe restart and recovery of tourism globally. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LC |
| Topical term or geographic name entry element | Tourism |
| Form subdivision | Study and teaching |
| Geographic subdivision | Philippines. |
| 9 (RLIN) | 12265 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LC |
| Topical term or geographic name entry element | Hospitality |
| Form subdivision | Marketing |
| 9 (RLIN) | 12266 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Tourism and Hospitality Marketing |
| Curriculum code | HOSM 304 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1uaOft1xJ1ank_esf4MarYDCnExTeEXZT/view?usp=sharing">https://drive.google.com/file/d/1uaOft1xJ1ank_esf4MarYDCnExTeEXZT/view?usp=sharing</a> |
| Link text | Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | Revised edition |
| Classification part | G 155.7 |
| Item part | .2021 G38 |
| Call number prefix | (CHM) |
| Suppress in OPAC | No |
| Uniform Resource Identifier | Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Accession Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| https://drive.google.com/file/d/1uaOft1xJ1ank_esf4MarYDCnExTeEXZT/view?usp=sharing | Library of Congress Classification | Foundation University Library | Foundation University Library | Circulation | 09/24/2025 | Purchase | (CHM) G 155.7 .2021 G38 | 0252025003040 | 09/24/2025 | 09/24/2025 | Books | CHM-2025040 |