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Argonista, Cherry S.

The consumer buying behavior toward direct selling purchase / by Cherry S. Argonista, Francis P. Calintig, Mylene E. Trinidad and Jose Fiddie Elezer V. Tinamisan - Dumaguete City : Foundation University, 2015. - vi, 53 leaves : illustrations (chiefly color) ; 28 cm. resource

Tables.

Undergraduate feasibility (BS in Business Administration Major in Marketing Management) -- Foundation University, 2015.

Includes bibliographical references and appendices.

The Abstract
The Consumer Buying Behavior towards Direct Selling
AUTHORS: Cherry S. Argonista
Francis P. Calintig
Jose Fiddie Elezer V. Tinamisan
Mylene E. Trinidad
DEGREE: Bachelor of Business Administration Major in Marketing Management
SCHOOL: Foundation University
SCHOOL ADDRESS: Dumaguete City
This study was design to investigate the consumer buying behavior towards direct selling. The area coverage of this study was the whole Dumaguete City in the school year 2014-2015. Three hundred ninety-nine respondents were taken a sample from a total of one hundred twenty-thousand eight-hundred eighty three respondents.
The researcher used questionnaires in the gathering of the data. The statistical tools used were: percentage, frequency and weighted mean.

Subjects--Topical Terms:
Consumer Behavior.

Subjects--Geographic Terms:
Direct Selling.

Subjects--Facted Index Terms:
Marketing.

Index Terms--Genre/Form:
Buyer Behavior.

Index Terms--Curriculum Objective:
Project Feasibility Study :--Business Administration Major in Marketing Management, Bachelor of Science in ;--FSB301.

LC Class. No.: CBA (MktMgt-FS) LG 221 D35 B87 / A5 B87 M37 2015 A74