The consumer buying behavior toward direct selling purchase / (Record no. 5741)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02442nam a22003497a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260416091009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260416b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Foundation University Library |
| Language of cataloging | English |
| Transcribing agency | Foundation University Library |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | CBA (MktMgt-FS) LG 221 D35 B87 |
| Item number | A5 B87 M37 2015 A74 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Argonista, Cherry S. |
| Relator term | author |
| 9 (RLIN) | 5895 |
| 245 ## - TITLE STATEMENT | |
| Title | The consumer buying behavior toward direct selling purchase / |
| Statement of responsibility, etc. | by Cherry S. Argonista, Francis P. Calintig, Mylene E. Trinidad and Jose Fiddie Elezer V. Tinamisan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dumaguete City : |
| Name of publisher, distributor, etc. | Foundation University, |
| Date of publication, distribution, etc. | 2015. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Copyright Date | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 53 leaves : |
| Other physical details | illustrations (chiefly color) ; |
| Dimensions | 28 cm. |
| Materials specified | volume |
| Type of unit | resource |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Materials specified | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Tables. |
| 502 ## - DISSERTATION, THESIS NOTE | |
| Dissertation note | Undergraduate feasibility (BS in Business Administration Major in Marketing Management) -- Foundation University, 2015. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and appendices. |
| 520 ## - ABSTRACT, SUMMARY, ETC. | |
| Abstract, Summary, etc. | The Abstract<br/>The Consumer Buying Behavior towards Direct Selling<br/>AUTHORS: Cherry S. Argonista<br/>Francis P. Calintig<br/>Jose Fiddie Elezer V. Tinamisan<br/>Mylene E. Trinidad<br/>DEGREE: Bachelor of Business Administration Major in Marketing Management<br/>SCHOOL: Foundation University<br/>SCHOOL ADDRESS: Dumaguete City<br/>This study was design to investigate the consumer buying behavior towards direct selling. The area coverage of this study was the whole Dumaguete City in the school year 2014-2015. Three hundred ninety-nine respondents were taken a sample from a total of one hundred twenty-thousand eight-hundred eighty three respondents.<br/>The researcher used questionnaires in the gathering of the data. The statistical tools used were: percentage, frequency and weighted mean. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behavior. |
| 9 (RLIN) | 14134 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Direct Selling. |
| 9 (RLIN) | 15501 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Buyer Behavior. |
| 9 (RLIN) | 15502 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Project Feasibility Study : |
| Subordinate curriculum objective | Business Administration Major in Marketing Management, Bachelor of Science in ; |
| Curriculum code | FSB301. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Calintig, Francis P. |
| Relator term | co-author |
| 9 (RLIN) | 5237 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trinidad, Mylene E. |
| Relator term | co-author |
| 9 (RLIN) | 5238 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tinamisan, Jose Fiddie Elezer V. |
| Relator term | co-author |
| 9 (RLIN) | 5239 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Feasibility Study |
| Suppress in OPAC | No |
| Classification part | LG 221 D35 B87 |
| Item part | A5 B87 M37 2015 A74 |
| Call number prefix | CBA (MktMgt-FS) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Accession Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Foundation University Library | Foundation University Library | Undergraduate Thesis | 04/16/2026 | Donated | CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2015 A74 | 58994 | 04/16/2026 | 04/16/2026 | Feasibility Study | MktMgt-FS-2026003 |