A proposed establishment of a one-stop pasalubong shop in Dumaguete City /
Bacanto, Annie B
A proposed establishment of a one-stop pasalubong shop in Dumaguete City / by Annie B. Bacanto - Dumaguete City : Foundation University ; 2013. - xiii, 121 leaves : volume 28 cm resource
Graduate feasibility study (Master of Business Administration) -- Foundation University, 2013.
Includes bibliographical references and appendices.
ABSTRACT
The objective of this study is to determine the feasibility of establishing a
One-Stop Pasalubong Shop in Dumaguete City.
A total of 324 local tourists and 76 foreign tourists were selected as
respondents using the Stratified Random Sampling. The researcher employed
the project feasibility approach.
The proposed project will be named A-plus Travel Stop based on the
personal choice of the researcher which connotes "first-rate" Shop that aims to
promote and sell a wide range of 100% locally produced pasalubong products to
foreign and local tourists. The fim will be a single-proprietorship form of
business and the proponent is Ms. Annabel B. Avery. The proponent will invest a
total amount of Two Milion Pesos (P 2,000,000.00) as her initial capital that will
come from her personal savings.
The proponent will oversee the business and a manager will be hired to
manage the daily operations in line with the organization's goals and objectives
and choose the best people that fit to every job description and qualification.
On the basis of the vital findings of this study, the researcher made a
conclusion that the project is viable from the marketing, technical, management.
financial and socio-economic points of view.
Souvenirs (Keepsakes) --Installation. Marketing--Philippines --Dumaguete City.
Retail trade --Planning. -- Philippines --Dumaguete City
Small business enterprises --Planning.-- Philippines
Feasibility studies --Retail trade--Philippines.
Tourism --Economic aspects.--Philippines -- Negros Oriental
Capston/Thesis Writing 2 :--Business Administration, Master Of ;--MBA214.
GS (MBA-FS) LG 221 D35 G73 / A5 B87 2013 B33
A proposed establishment of a one-stop pasalubong shop in Dumaguete City / by Annie B. Bacanto - Dumaguete City : Foundation University ; 2013. - xiii, 121 leaves : volume 28 cm resource
Graduate feasibility study (Master of Business Administration) -- Foundation University, 2013.
Includes bibliographical references and appendices.
ABSTRACT
The objective of this study is to determine the feasibility of establishing a
One-Stop Pasalubong Shop in Dumaguete City.
A total of 324 local tourists and 76 foreign tourists were selected as
respondents using the Stratified Random Sampling. The researcher employed
the project feasibility approach.
The proposed project will be named A-plus Travel Stop based on the
personal choice of the researcher which connotes "first-rate" Shop that aims to
promote and sell a wide range of 100% locally produced pasalubong products to
foreign and local tourists. The fim will be a single-proprietorship form of
business and the proponent is Ms. Annabel B. Avery. The proponent will invest a
total amount of Two Milion Pesos (P 2,000,000.00) as her initial capital that will
come from her personal savings.
The proponent will oversee the business and a manager will be hired to
manage the daily operations in line with the organization's goals and objectives
and choose the best people that fit to every job description and qualification.
On the basis of the vital findings of this study, the researcher made a
conclusion that the project is viable from the marketing, technical, management.
financial and socio-economic points of view.
Souvenirs (Keepsakes) --Installation. Marketing--Philippines --Dumaguete City.
Retail trade --Planning. -- Philippines --Dumaguete City
Small business enterprises --Planning.-- Philippines
Feasibility studies --Retail trade--Philippines.
Tourism --Economic aspects.--Philippines -- Negros Oriental
Capston/Thesis Writing 2 :--Business Administration, Master Of ;--MBA214.
GS (MBA-FS) LG 221 D35 G73 / A5 B87 2013 B33