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Principles of marketing for a digital age /

Tuten, Tracy L., 1967-

Principles of marketing for a digital age / Tracy L. Tuten. - 3rd edition. - xxiii, 472 pages : color illustrations ; 26 cm. volume

Includes bibliographical references (pages 437-462) and index.

ISBN: 9781529779806 9781529779790

LCCN: 2022938966

Subjects--Topical Terms:
Marketing.
Internet marketing.

Index Terms--Curriculum Objective:
Bachelor of Science in Entrepreneurship;--Digital Media and Marketing,--DGM301

LC Class. No.: HF 5415 / .2026 T78

Dewey Class. No.: 658.8

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Principles of marketing for a digital age /