Principles of marketing for a digital age / (Record no. 6085)

MARC details
000 -LEADER
fixed length control field 01337cam a2200361 i 4500
001 - CONTROL NUMBER
control field 22553903
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260522125028.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220519s2024 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2022938966
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529779806
Qualifying information (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529779790
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number 22553903
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .2026 T78
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23/eng/20231016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tuten, Tracy L.,
Dates associated with a name 1967-
Relator term author.
9 (RLIN) 8577
245 10 - TITLE STATEMENT
Title Principles of marketing for a digital age /
Statement of responsibility, etc. Tracy L. Tuten.
250 ## - EDITION STATEMENT
Edition statement 3rd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles :
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, copy right date 2026.
Copyright Date 2026
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 472 pages :
Other physical details color illustrations ;
Dimensions 26 cm.
Materials specified paper
Type of unit volume
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
Materials specified paper
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 437-462) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 6062
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Bachelor of Science in Entrepreneurship;
Subordinate curriculum objective Digital Media and Marketing,
Curriculum code DGM301
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 3rd edition
Classification part HF 5415
Item part .2026 T78
Call number prefix (CBA-Entre)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Accession Number
    Library of Congress Classification     Non-fiction Foundation University Library Foundation University Library CoBusiness Administration 05/22/2026 Library Budget   (CBA-Entre) HF 5415 .2026 T78 0092026007009 05/22/2026 05/22/2026 Books CBA-Entre-2026009