Establishment of Ofyum Republique in Yala Building, South Road Calindagan, Dumaguete City /
Cabebe, Evan,
Establishment of Ofyum Republique in Yala Building, South Road Calindagan, Dumaguete City / Ofyum Republique by Evan Cabebe, Jedelyn Egera, Danica Bianca Infante, Kimberly Kaye Olasiman, and Cristine Villeta. - Dumaguete City : Foundation University, 2018. - vi, 114 leaves : ill. (some color) 28 cm leaves - CHM (HRM-FS) .
Feasibility study submitted to Foundation University.
Includes bibliographical references and appendices.
ABSTRACT
Title of the Study: YUM REPUBLIQUE IN YALA BUILDING, SOUTH ROAD
CALINDAGAN, DUMAGUETE CITY
Authors:
CABEBE, EVANN
BSHM-HRM IV
EGERA, JEDELYN
BSHM-HRM IV
INFANTE, DANICA BIANCA
BSHM-HRM IV
OLASIMAN, KIMBERLY KAYE
BSHM-HRM IV
VILLETA, CRISTINE
BSHM-HRM IV
School:
FOUNDATION UNIVERSITY
Dumaguete City
Date Completed: March 07, 2013
The objective of the study to determine the viability of establishing a Burgers and
Sandwiches at Yala Building, South Road Calindagan, Dumaguete City. The objectives
in this study are the following:(1) To find out the proposed business competitors and if
their business is doing well. (2) To find out if the proposed location is strategic that
makes the business accessible to the customers.(3) To find out if the proposed study
will be feasible in the following aspects: (a)Marketing Aspect, (b) Technical Aspect,
(c)Management Aspect, (d) Financial Aspect, (e)Social Aspect. The name of the
proposed project is Yum Republique.
The research instrument used is a questionnaire to gather information about the
expected service to be provided by the establishment, to determine the pricing strategy
to guide the target buyer. The questionnaires were distributed to the selected
respondents at Robinsons Mall Dumaguete with a total of 300 respondents.
The proposed project has a market since 93.07% of the possible customers are
willing to support a new burger restaurant.The business has an appropriate
management structure which is composed of 22 employees. It is financially viable
because the financial analysis and evaluation showed that it is profitable within 3 years,
4 months and 7 days, the investment will be recovered. Finally, the business will
generate employment in the city of Dumaguete, meet the needs and wants of the
employees and residents of Dumaguete cater to local and foreign tourists and lastly,
create additional income to government.
Bachelor of Science in Hospitality Management Major in Hotel and Restaurant Management
Restaurants--Management.
Food service industry--Management.
Small business--Planning.
Entrepreneurship.
Consumer preferences.
Hospitality industry--Management.
Market surveys.
Retail trade--Management.
Dumaguete City (Philippines)--Commerce.
Research in Tourism & Hospitality :--Hospitality Management Major in Hotel and Restaurant Management, Bachelor of Science. ;--HOSM 404
CHM (HRM-FS) LG 221 D35 H67 / A5 H68 2013 C33
Establishment of Ofyum Republique in Yala Building, South Road Calindagan, Dumaguete City / Ofyum Republique by Evan Cabebe, Jedelyn Egera, Danica Bianca Infante, Kimberly Kaye Olasiman, and Cristine Villeta. - Dumaguete City : Foundation University, 2018. - vi, 114 leaves : ill. (some color) 28 cm leaves - CHM (HRM-FS) .
Feasibility study submitted to Foundation University.
Includes bibliographical references and appendices.
ABSTRACT
Title of the Study: YUM REPUBLIQUE IN YALA BUILDING, SOUTH ROAD
CALINDAGAN, DUMAGUETE CITY
Authors:
CABEBE, EVANN
BSHM-HRM IV
EGERA, JEDELYN
BSHM-HRM IV
INFANTE, DANICA BIANCA
BSHM-HRM IV
OLASIMAN, KIMBERLY KAYE
BSHM-HRM IV
VILLETA, CRISTINE
BSHM-HRM IV
School:
FOUNDATION UNIVERSITY
Dumaguete City
Date Completed: March 07, 2013
The objective of the study to determine the viability of establishing a Burgers and
Sandwiches at Yala Building, South Road Calindagan, Dumaguete City. The objectives
in this study are the following:(1) To find out the proposed business competitors and if
their business is doing well. (2) To find out if the proposed location is strategic that
makes the business accessible to the customers.(3) To find out if the proposed study
will be feasible in the following aspects: (a)Marketing Aspect, (b) Technical Aspect,
(c)Management Aspect, (d) Financial Aspect, (e)Social Aspect. The name of the
proposed project is Yum Republique.
The research instrument used is a questionnaire to gather information about the
expected service to be provided by the establishment, to determine the pricing strategy
to guide the target buyer. The questionnaires were distributed to the selected
respondents at Robinsons Mall Dumaguete with a total of 300 respondents.
The proposed project has a market since 93.07% of the possible customers are
willing to support a new burger restaurant.The business has an appropriate
management structure which is composed of 22 employees. It is financially viable
because the financial analysis and evaluation showed that it is profitable within 3 years,
4 months and 7 days, the investment will be recovered. Finally, the business will
generate employment in the city of Dumaguete, meet the needs and wants of the
employees and residents of Dumaguete cater to local and foreign tourists and lastly,
create additional income to government.
Bachelor of Science in Hospitality Management Major in Hotel and Restaurant Management
Restaurants--Management.
Food service industry--Management.
Small business--Planning.
Entrepreneurship.
Consumer preferences.
Hospitality industry--Management.
Market surveys.
Retail trade--Management.
Dumaguete City (Philippines)--Commerce.
Research in Tourism & Hospitality :--Hospitality Management Major in Hotel and Restaurant Management, Bachelor of Science. ;--HOSM 404
CHM (HRM-FS) LG 221 D35 H67 / A5 H68 2013 C33