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A feasibility study of putting up M/C Bayview Restaurant [undergraduate feasibility study] /

Batlag, Jachin L.

A feasibility study of putting up M/C Bayview Restaurant [undergraduate feasibility study] / by Jachin L. Batlag, Mae M. Magpong and Lenniel Amor M. Padasas - viii, 113 leaves : ill. (chiefly color) ; 28 cm. resource



Includes bibliographical references and appendices.

ABSTRACT

The objective of this study was to determine the feasibility and viability of establishing a restaurant named M/CBayview Restaurant in Rizal Boulevard Dumaguete City, Negros Oriental.
The researcher employed the project feasibility approach. A total of 400 respondents were selected as respondents. The specific areas that are covered in the feasibility study are marketing, management, technical, financial, and socio-economic aspects of the proposed project.
The proponent will invest a total of Php4,526,752.43 as his initial capital. The capital of this project will come from Mr.Dario Pellicciari. On the basis of the vital findings of this study, the researchers made a conclusion that the project is feasible from a marketing point of view. Since all the resources necessary for operation are readily available and the cost associated with these resources is justifiable, the project is also technically feasible. From the management perspective, the proposed project is manageable since the organizational structure is appropriate and workable, and the management aspect of the study depicts comprehensive manpower that includes salaries, wages, and employee benefits that conform to the existing labor standards and practices. With such indicators as liquidity, stability, profitability, and operating efficiency pointing to a very favorable financial condition, the project is finally viable. The project is deemed socially desirable and economically acceptable since M/C Bayview Restaurant is a big help to the economy, providing employment and income to the people.


Restaurants--Planning.
Restaurant management.
Feasibility studies.
New business enterprises--Planning.


Project Feasibility Study :--Administration Major Marketing Management, Bachelor of Science in ;--FSB301.

CBA (MktMgt-FS) LG 221 D35 B87 / A5 B87 M37 2014 B38