Marketing management / (Record no. 3238)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04324nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230814115913.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230814b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292404817 |
| Terms of availability | [alk. paper]. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292404813 |
| Terms of availability | [alk. paper]. |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Eng. |
| Transcribing agency | Foundation University Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K84 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Phillip |
| Relator term | Author. |
| 9 (RLIN) | 6822 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | by Phillip Kotler, Leven Lane Keller, Chernev Alexander |
| 250 ## - EDITION STATEMENT | |
| Edition statement | SIXTEENTH EDITION, GLOBAL EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | Pearson Education Limited, |
| Date of publication, distribution, etc. | c2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 605 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Fundamentals of Marketing Management<br/>Chapter 1. Defining Marketing for the New Realities<br/>Chapter 2. Marketing Planning and Management<br/>Part 2: Understanding the Market<br/>Chapter 3. Analyzing Consumer Markets<br/>Chapter 4. Analyzing Business Markets<br/>Chapter 5. Conducting Marketing Research<br/>Part 3: Developing a Viable Market Strategy<br/>Chapter 6. Identifying Market Segments and Target Customers<br/>Chapter 7. Crafting a Customer Value Proposition and Positioning<br/>Part 4: Designing Value<br/>Chapter 8. Designing and Managing Products<br/>Chapter 9. Designing and Managing Services<br/>Chapter 10. Building Strong Brands<br/>Chapter 11. Managing Pricing and Sales Promotions<br/>Part 5: Communicating Value<br/>Chapter 12. Managing Marketing Communications<br/>Chapter 13. Designing an Integrated Marketing Campaign in the Digital Age<br/>Chapter 14. Personal Selling and Direct Marketing<br/>Part 6: Delivering Value<br/>Chapter 15. Designing and Managing Distribution Channels<br/>Chapter 16. Managing Retailing<br/>Part 7: Managing Growth<br/>Chapter 17. Driving Growth in Competitive Markets<br/>Chapter 18. Developing New Market Offerings<br/>Chapter 19. Building Customer Loyalty<br/>Chapter 20. Tapping into Global Markets<br/>Chapter 21. Socially Responsible Marketing |
| 520 ## - ABSTRACT, SUMMARY, ETC. | |
| Abstract, Summary, etc. | "The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advances in technology, e-commerce, and digital communication; the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence have disrupted many industries and have opened doors to new business models. Responding to these changes, the 16th edition was redesigned from the ground up to provide managers with the tools necessary to succeed in the new market environment. The 16th edition builds on the fundamental strengths of past editions that distinguish Marketing Management from all other marketing management texts: - Managerial orientation. The book focuses on the major decisions that marketing managers and top management face in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities. - Analytical approach. The text presents conceptual tools and frameworks for analyzing recurring problems in marketing management. Cases and examples illustrate effective marketing principles, strategies, and practices. - Multidisciplinary perspective. Marketing Management draws on the rich findings of various scientific disciplines-such as economics, behavioral science, and management theory-for fundamental concepts and tools that are directly applicable to marketing challenges. - Universal applications. The book applies strategic thinking to the complete spectrum of marketing: products, services, persons, places, information, ideas, and causes; consumer and business markets; profit and nonprofit organizations; domestic and foreign companies; small and large firms; manufacturing and intermediary businesses; and low- and high-tech industries. - Comprehensive and balanced coverage. Marketing Management covers the topics a manager must understand in order to design and execute a successful marketing campaign"-- Provided by publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Gestion. |
| 9 (RLIN) | 6823 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management. |
| 9 (RLIN) | 6824 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Leven Lane |
| Relator term | Author. |
| 9 (RLIN) | 6825 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev, Alexander |
| Relator term | Author. |
| 9 (RLIN) | 6826 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Foundation University Library | Foundation University Library | 08/14/2023 | Purchased | Grad 658.8 K84 2022 | 63035 | 08/14/2023 | 08/14/2023 | Books |