Advertising & integrated brand promotion / (Record no. 4339)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01160nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250325092633.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250325b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780357721407 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Foundation University |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | (CBA) HF5821 |
| Item number | 2023 C645 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Close Scheinbaum, Angeline |
| Dates associated with a name | author |
| 9 (RLIN) | 10349 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & integrated brand promotion / |
| Statement of responsibility, etc. | Angeline Close Scheinbaum, Thomas Clayton O' Guinn & Richard J. Semenik |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Cengage Learning EMEA ; |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 425 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and appendices. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 3546 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 9 (RLIN) | 10353 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Business Administration, College of |
| Subordinate curriculum objective | Advertising & integrated brand promotion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | HF5821 |
| Item part | 2023 C645 |
| Call number prefix | (CBA) |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Accession Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Foundation University Library | Foundation University Library | Circulation | 03/25/2025 | Library budget | (CBA) HF5821 2023 C645 | 0092025009 | 03/25/2025 | 03/25/2025 | Books | CBA-2025009 |