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Advertising & integrated brand promotion / Angeline Close Scheinbaum, Thomas Clayton O' Guinn & Richard J. Semenik

By: Material type: TextTextPublication details: Boston : Cengage Learning EMEA ; 2023Edition: Ninth EditionDescription: xxiii, 425 pages : color illustrations ; 28 cmISBN:
  • 9780357721407
Subject(s): LOC classification:
  • (CBA) HF5821 2023 C645
Contents:
Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
List(s) this item appears in: Accountancy, Bachelor of Science in
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Books Books Foundation University Library Circulation (CBA) HF5821 2023 C645 (Browse shelf(Opens below)) Available 0092025009

Includes bibliographical references and appendices.

Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.

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