Marketing news (American Marketing Association) Chicago. (Record no. 4649)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01771nas a22002413 4500 |
| 001 - CONTROL NUMBER | |
| control field | 10583607 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FU Library |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250623163709.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860912u xx u 0 0 0und |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | sv 86012390 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 0025-3790 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Foundation University |
| Transcribing agency | Foundation University |
| Modifying agency | Foundation University |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | (CBA-MM/P) HF 5415.13 |
| Item number | .M352 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing news (American Marketing Association) Chicago. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | The Association |
| 310 ## - CURRENT PUBLICATION FREQUENCY | |
| Current publication frequency | Biweekly |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing News (merged from Marketing Management), a monthly magazine, looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization, and tells these stories through case studies and conversations with industry thought leaders. Marketing News also covers the industry's basics, the core concepts around which winning programs are built. The content is intended to inform AMA members and subscribers, allowing them to stay on top of industry news and trends, and inspire their daily work. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Has suppls., e.g.: Marketing news marketing yellow pages and international directory of the American Marketing Association. Began Oct '67. With Jan 7, 1983 issue, vols. no longer have Latin numerals; uses instead std. Arabic nos. Also, will now issue on calendar basis, instead of FY July-June (per pub. 2/2/83). Retain CIO until microfilm per GT 5/7/85. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Business Administration, Bachelor of Science in (Journals) |
| Subordinate curriculum objective | Marketing Management, Major in (Journals) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.ama.org/marketing-news-home/">https://www.ama.org/marketing-news-home/</a> |
| Link text | Marketing News |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | bbc |
| c | serlocs |
| d | u |
| e | ncip |
| f | 19 |
| g | ilsserca |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Periodicals, Journals, & Serials |
| Suppress in OPAC | No |
| Classification part | (CBA-MM/P) HF 5415.13 |
| Item part | .M352 |
| Call number prefix | (CBA-MM/P) |
| Uniform Resource Identifier | Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type | Accession Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| https://www.ama.org/marketing-news-home/ | Library of Congress Classification | bound volumes | Foundation University Library | Foundation University Library | Reserve | 06/23/2025 | bound old issues | (CBA-MM/P) HF 5415.13 .M352 | 06/23/2025 | 06/23/2025 | Periodicals, Journals, & Serials | 2025 |